So now you know what you’ll be creating you site with and where you will put it. Now comes the fun part. Deciding what content will be on the site.
But, you say, I know exactly what the site is going to be about! Perhaps so, but do you already have your copy written? Do you know everything you want said on the pages and what images you want included? If so you’re ready to move forward. If not, take the time to do this now. You will find that you will change your mind in small areas many times as you’re creating your site. Save yourself a lot of time by sweating over proper wording and things of that nature now instead of having to backtrack later.
When choosing wording for the site, keep a few things in mind.
First, remember that the reader will probably not have as much knowledge about your subject as you do. Once you write your copy, wait a while then read it back to yourself. Is there any wording that would confuse someone without a solid knowledge of your topic. If so, consider if that content is necessary. If so, find a way to simplify or explain the parts in question. Be assured that if you are talking over the readers head, he will not be impressed with your superior understanding, he will simply leave.
Stick to the points. If the visitor has taken the time to come to your site and spend time reading your content, then he has a genuine interest in your topic. Try not to get off on things totally unrelated.
One of the most important things to keep a reader reading is white space. One huge chunk of text is intimidating to the reader. People are far more likely to read the same content if it’s broken into bite-size chunks.